BMC 2010, Now Exclusive to Evans Cycles

2010 Streetfire SSX

(PRWEB) December 4, 2009

From 2010, BMC bikes will be exclusively stocked at Evans Cycles. Based in Switzerland, BMC are turning heads with their new range of 2010 bikes and impressive pro team signings including George Hincapie and World Champ Cadel Evans. BMC’s philosophy of ‘style, passion, and precision’ is ever apparent through the company and their bikes.

“The pedigree of the brand is undoubted and we’ve been very impressed with the quality of the 2010 range. Bringing BMC into the UK and stocking it in our stores is really exciting and offers British cyclists even more choice when it comes to riding top notch bikes”. says Head Bike Buyer at Evans Cycles, Joel Natale. “Taking them in direct means we can offer these great bikes at realistic prices.”

Evans Cycles will be stocking a range of BMC bikes including road bikes, mountain bikes, women’s specific bikes, and cyclocross bikes. Highlights of the 2010 range, soon to hit the shop floor include:

The 2010 Team Machine SLR 01 (£4,999.99), BMC’s top end road bike utilises the latest nano technology to produce a bike to satisfy the most demanding of customers. BMC have created the TCC (tuned compliance concept) in this carbon fibre frame to give the bike vertical flexibility – giving you a comfortable yet rigid ride. Combine this with a choice of Campagnolo Super Record, SRAM Red, or Shimano Dura Ace group sets and you’ve got a world class race machine that will definitely turn heads.

The 2010 Streetfire SSX (£1,199.99) gets a facelift from 2009 but still provides a great starting point for those looking to get into the sport. Combining a lightweight aluminium frame and Shimano 105 component set, the Streetfire is created by the same cutting edge technology that BMC use throughout their range. A great bike for commuting to work or sportive rides on the weekend.

BMC have the mountain bikes covered too. The 2010 Trailfox 02 (£1,999.99) is perfect for UK trail conditions. This 140mm dual suspension mountain bike is light enough to climb yet strong and nimble to descend with ease. Using Shimano components and suspension from Fox and Rock Shox the Trailfox 02 can handle anything the trail will throw at it.

“If the 2010 range is half as popular as the limited number of 2009 bikes we have in stock they won’t be on the shop floor for long!” says Joel.

Test rides & demo bikes

BMC bikes will be stocked in the majority of Evans Cycles stores from December 2009, where customers can inspect the bikes, and like all bikes stocked at Evans Cycles, take them for a short test ride. For those wanting a more in-depth experience of the new range, key models will be incorporated into the 60 bike strong 2010 Evans Cycles demo fleet – available to try at the Evans Cycles Ride It! event series. A nationwide series of organised off-road and sportive road rides.

About Evans Cycles

Evans Cycles are the UK’s largest quality cycle retailer, currently operating 35 stores nationwide and the UK’s largest cycling mail order & online bike shop. Evans Cycles’ product range spans every cycling discipline and features mountain bikes, road bikes, cycle clothing and bicycle accessories from the world’s leading brands.

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